Feel amazing now as you…

GET Strong Again

Without Beating Up Your Body

Iron Tribe helps adults build strength, mobility, and consistency — without burnout or intimidation. We’ll even match your current gym rate when you switch.

WHO IS THIS FOR

We're not for everyone. We're for people ready to make a real change.

PERFECT FOR YOU IF...

You want to feel stronger, healthier, and more confident

You value coaching and structure from your gym

You’re new to training or returning after time away

You care about long-term health — not quick fixesr time away

NOT THE RIGHT FIT IF...

You’re only looking for the cheapest option

You prefer to train completely on your own

You want unstructured, high-intensity workouts every day

You don't need a program designed to get you to your goals, or the accountability to stick with it

Try Iron Tribe first. Decide later.

SIMPLE SWITCH PROCESS

SHOW PROOF

Bring proof of your current gym membership (app, email, or card).

START TRAINING

Jump into your first coach-led session and feel the difference immediately.

GET REWARDED

Collect your $100 gift card and lock in your rate match for 12 weeks.

Limited January spots available at each location, so we can serve each new member with excellence.

WE MAKE SWITCHING IRRESISTIBLE

Switch today and get these incredible incentives

$100 GIFT CARD

Lululemon or Nike

Instant reward. Walk in the door, switch your membership, and walk out with $100 to spend on new gear. It's that simple.

*Valid for new members switching from a competitor gym.

RATE MATCH GUARANTEE

12 Weeks of Price Protection

Don't pay a penny more to get a premium experience. We'll match your current monthly rate for your first 12 weeks.

$5,000 UPGRADE

One Lucky Winner

Every switch counts as an entry to win a $5,000 Travel Voucher + a FREE Year of Membership + Rewards from local partners.

COMMON QUESTIONS

WHAT IS IRON TRIBE FITNESS?

Iron Tribe is a coach-led strength training gym that provides professional coaching, structured programming, and a supportive community. It's not a bootcamp, CrossFit affiliate, or self-guided gym—every workout is led by a certified coach who guides you through proper form, scaling, and progression.

HOW DOES THE RATE MATCH WORK?

We will match the monthly rate you are currently paying at your gym for your first 12 weeks at Iron Tribe. Simply show us a recent bank statement or membership agreement. Minimum rate thresholds apply.

DO I HAVE TO CANCEL MY OLD GYM FIRST?

Not necessarily! Many "switchers" start with us while their cancellation notice period at their old gym is finishing up.

IS IRON TRIBE SUITABLE FOR BEGINNERS?

Absolutely. Our coaches scale every workout to YOUR fitness level. Whether you're an athlete, dealing with an injury, or haven't worked out in years, our coaches ensure you train safely and effectively.

DO I NEED PRIOR FITNESS EXPERIENCE?

No prior experience is necessary. Our certified coaches teach proper form and provide scaling options for all fitness levels, ensuring you can train safely and effectively regardless of your starting point.

WHAT MAKES IRON TRIBE DIFFERENT?

Iron Tribe focuses on sustainable, long-term results rather than fitness trends. Our workouts follow a structured plan designed to help your body adapt and improve over time. We prioritize strength building, movement quality, and consistency over maximum intensity every day, making it ideal for real-life fitness goals.

WHAT IS THE COMMUNITY LIKE AT IRON TRIBE?

Iron Tribe offers an adult-focused, supportive environment with no pressure or ego. Members encourage each other and often form lasting friendships, making it easy to stay motivated and accountable.

HOW ARE THE WORKOUTS STRUCTURED?

Workouts follow a long-term training plan with clear progression, not random daily exercises. This structured approach ensures your body actually adapts and improves, delivering measurable results over time.

What's my first session like?

YOU DON'T NEED

ANOTHER "RESET"

YOU NEED...

Clear Structure

Professional Guidance

Consistency

That’s what Iron Tribe does - and why our members stay an average of 4+ years when they join.

Start strong. Train smart. Build strength that lasts.

Limited Time Offer

Space Is Limited

Limited Time Offer

Space Is Limited

5729 Cove Commons Dr SE Suites D & E, Brownsboro, AL 35741, USA

*Terms and Conditions apply. "The Switchover" campaign is valid for a limited time at participating locations only. $100 Gift Card offer requires a minimum 12 week commitment. Rate Match Guarantee applies to the first 12 weeks of membership and matches the documented monthly rate of the new member's previous gym membership, subject to a minimum floor rate of $150/month for POWER (Group Membership) or $299/month for PRIME (Semi-Private Membership). Grand Prize winner will be selected at random from all eligible "Switchover" participants across all locations 12 weeks from Feb. 6, 2026 to allow for all participants to fulfill the 12 week trial, unless otherwise stated. Travel voucher value is $5,000 USD. No cash value.

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